This is the final stage of the poster in photoshop
The poster was made at this point and needed to add the bottom credits of the film along with the social media images and release dates. The posters overall colour was quite dark so I decided to add the effect 'Lens flare' to increase the intensity of the headlights and the overall brightness.
The overall layout was done for the poster with all the pieces put together on the bottom half of the poster so it gives the shadow effect on the text.
After I had sorted out the main components of the poster; the text, man and the car. I was able to work around them and add things which suited each component.
My film poster is in development and will include:
- the film's protagonists
- images that suggest the risks taken by the protagonists
- the name of the film: RISK
- genre codes that suggest a dark and dangerous world
- institutional codes such as the billing block, slogan, date of release, social media
Design concept:
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| This urban landscape evokes the risks and danger that our protagonists face |
I did some research on professional film posters and analysed them to gather the key ideas that have been used so that I can include them in my own film poster.
A most eye-catching and dramatic poster that signals through its use of neon lights on a dark road the involuntary 'risk taking' of the man frozen in the car headlights facing oncoming danger. The colour purple is also used in the film magazine cover in an attempt at cohesion, but other than that, and the repetition of the challenge to the audience ("Will you take the risk?") the two products have little in common. As a standalone design, it is strong and inventive with its intriguing shadows cast on the paving, its sense of recklessness and danger for its central figure positioned as the risk-taker about to be run over. Clear account of the drafting process and the solid, well-presented research before the design development.
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