Evaluation Question 3: FEEDBACK


Film poster:

After receiving feedback on my film poster, I decided to make a few changes to it based on what people thought about it. From this feedback, I changed the alignment of the text on the sides to make both in line with each other and straight rather than at an angle.
Secondly, from the feedback, I agreed that my title was too small so I decided to make it larger so it would stand out more and mirror the same word depicted in shadow below it.
Finally, in the billing block I got rid of the inverted commas around people's name so that it would look more professional.
I received a lot of positive feedback: The composition of my graphic design was very much admired for its dynamic qualities with the centre of visual attention being the protagonist who is being challenged to take risks. The focus group admired the colour scheme which they felt connoted the riskiness of the narrative with its startling and enervating electronic and neon hues which are very disconcerting. It was felt that the colours suggested the dangers of the city at night, with the car headlights focused on the protagonist. In particular, the way that they tagline was created in shadows was felt to be very ominous and in keeping with the spirit of the film. It was still felt that the pull quotes from IMDB and Daily News were too big in size.


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Magazine cover:

After receiving feedback on my old magazine cover I decided to change it because it didn't relate enough to my film poster and therefore would be hard for the audience to relate my promotional package together. From this feedback, I decided all I need to do is change the main design of the magazine and carry on the theme from my poster of the main character being hit by a car as one of their risks. However, this time I thought that the magazine can be from the prospective from inside the car whereas the poster would be facing the car. I have made sure the film poster and magazine stay similar with the same theme and have then included the background of the time-lapsed city which has the neon light, therefore making it easy for the audience to distinguish the link between the two. This is the feedback that was given to me: "
Top Films is convincing as a film magazine cover as it is based on solid genre research (several major film magazine brands, their ethos and audiences) and close textual analysis of genre codes & conventions (three detailed pieces). The cover meets all genre conventions successfully (masthead, topline, coverlines, puff, price) and places the main splash, the film 2020, centrally featuring one of the principal actors. All is legible, well balanced and finished to a high standard. A central image that conveyed more of the 'riskiness' of the film and conveyed some of its thrills and  danger would have sold it more effectively and tied in more cohesively with the poster."
 



                  BEOFRE                                                          AFTER

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